Investment breathes new life into leisure centres and family services

 Family support centres along with leisure, sport and art centres across Hertfordshire have received a boost after a significant investment of nearly £6 million by Hertsmere Leisure Trust.

Underpinned by the Trust’s recent contract win to manage 35 Family Support Centres for Hertfordshire County Council, upgrades and refurbishments have already begun at several leisure facilities1 across the county including spa and soft play areas, plus the introduction of climbing concepts to maximise visitors’ indoor experience.

In addition, Hertsmere Leisure has changed its brand with the launch of a new logo, tagline and signage to support its evolution to a fully modernised Trust.  The new brand identity reflects the Trust’s commitment to provide the very best leisure facilities and services to meet the needs of its customers, as well as the local communities it serves.

The contemporary name and tagline, InspireAll – Leisure and Family Support Services,2 are featured on the Trust’s new website  Launched today the new website is designed to reach and appeal to a wider audience, plus show the variety of leisure and family services available today.

David Brame, CEO of Hertsmere Leisure Trust commented; “It’s important that we retain our established values, but at the same time we need to develop modern facilities which appeal and provide for a wider audience.  We want to encourage our local communities to live healthy, active and fulfilled lives and make our health, leisure, sports and arts centres easily accessible to all.

“On top of this, the leisure and community landscape are changing rapidly, and we need to keep pace with these changes.  Like many other industries, technology has had a huge impact on the way we provide services and how we engage with our customers, communities and people.  We’ve updated our online management system and invested in a new App plus VOIP telephone system to make accessing and using all our services easy.

“We’ve worked closely with our staff and customers to develop a brand identity that reflects who we are today.  The rebrand and launch of the new website also supports our growth ambitions and shows how the trust’s offering has evolved into a dynamic and easy-to-use service for our growing customer base.”

  1. Recently refurbished and upgraded facilities include, Furzefield Leisure Centre, Potters Bar and Bushey Grove Leisure Centre with Bushey currently undergoing development work. Further investment is planned for the Venue Leisure Centre, Borehamwood in the summer of 2019
  2. After a competitive pitch process, two agencies were chosen to lead the rebrand activities and to work alongside the in-house leadership team. Web design agency, Fortico Media, was chosen to rebuild and relaunch the website to modernise the trust’s online presence and increase its digital marketing activity.  The rebrand of the logo and tagline was developed by the in-house leadership team with design consultants, Junction 9, to reflect the trust’s core values and future strategy.
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